By almost any measure the 1962 Plymouth Fury was an awesome beast in it's day. A car that looked great and which was more secure and comfortable than many other cars of its day. Two extra rear lights, bucket seats and console. Heck! No wonder dealers and buyers alike loved it.
Regardless of how cool the belt moulding spear that ran from the front to the rear of the Plymouth made it look we aren't driving them today. Today Plymouth's aren't advertised and we don't buy them. Today we are much more likely to buy a more conventional modern car like the Ford Falcon:
The Ford Falcon boast such features such as Air-Conditioning, Alloy Wheels, CD Player, Front and Rear spoilers and also Traction control. Who wouldn't want to own a 2006 Ford Falcon over a 1962 Plymouth Fury? It's a no brainer right?
What's the compelling reason for upgrading to Vista?
It's amazing how many times I've been asked this question of late. Perhaps the most interesting thing is that the people who have been asking the question have been primarily either Microsoft employees or other leading technical readiness people. The conversation usually goes something like this:
Them: What's the compelling reason for upgrading to Vista?
Me: Well, there's a few. UAC is probably the biggest one that immediately springs to mind.
Them: Yeah, sure. But it's not really a good enough reason to move over though - don't you think?
Me: Hrm, sure, OK. What about user experience. Vista has dozens - if not hundreds - of new user experience features that make using the computer easier, more secure, and more enjoyable. My favourite of these features is Search and Organize.
Them: But user experience isn't really a compelling business reason to migrate over. I mean I've got MSN Desktop Search on XP and it does a great job - don't you think?
Me: Right, whatever. Finally, I think that the new Windows API's in Vista are going to enable new types of features and experiences to added to the core OS experience. These API's include things such as RestartManager, LivePreview, etc. These are things that we can use today but will probably be expected by users in 3 or 4 years time.
Them: Yes but.... blah de blah, blah, waffle, wah.
Why is it that we are having such difficulty in understanding why Vista will sell? It's not the market that are having trouble - Microsoft's own research tells us that they expect a few hundred million copies of Vista to be sold within the first 4 years alone! The trouble that we are having is because of either a rash of conservatism or from pessimism that exists within our own industry.
I mean heck, you tell people about Search and Organize and they come back with... "Yeah but I can install MSN Desktop Search on XP"... Sheesh! I wish that my artistic skills were good enough to superimpose the Ford Falcon front spoiler and other features on top of the Plymouth Fury so that they could see how ridiculous this really is :-)
People like comfort, they like safety, and they like features. These are things that the Ford Falcon has over the Plymouth Fury and they are equally things that Vista has over XP/2000/ME/98/95.